8.24.2012

Why Take Photographs? A "Reprint" from early 2011.


 

Belinda.  Sometime in the last thirty years.  Seems like yesterday.

(Originally written in 2004 and modified today)

I was trying to remember all of my initial brushes with photography and piece together when and why the addiction to the process stuck.  Christmas in the late 1960's.  My unstructured memory of my life before high school would lead me to believe that my family was living at the time outside of Ft. Worth, Texas.  Someone in my family got a Polaroid "Big Shot" instant camera and we all took turns using it until the novelty of the fixed focal length and the color quality of the milky, soft, squarish photographs wore off.

My mom and dad were traditional, middle class, single income parents at the time, trying their best to keep everything moving forward while dreading the not too distant cost of paying for three college educations in a row.  The cost of unnecessary novelty films seemed as wasteful as tossing quarters  from a moving car.  We didn't ask for many replacement packs of Polaroid because we were pretty sure that it would come down to a choice between new shoes and film----and our feet were still growing.

I remember stories of my mother going with a Turkish taxi driver to the outskirts of Adana, Turkey to photograph a gypsy tribe with a Kodak Instamatic and color print film---but she rarely pointed this camera at her own family.  My next brush with cameras came when I found my parent's older Argus A4 camera, discarded in the garage.  It used 127 film.  A film size discontinued by Kodak a few years ago.  The camera was made of bakelite(tm) plastic and had a finder you composed with but no focusing aids at all.  Everything was strictly zone focus.  And of course, typical of an inexpensive camera from the 1950's it had no automation or metering whatsoever.  But that's why Kodak had pictograms of exposure recommendations packed with every roll of film they sold....

Knowing now my parent's almost pathological resistance to any and all mechanical devices I am amazed at the Kodachrome slides they took of us with this primitive camera back in the very early 1960's.

At any rate, I retrieved it from a box of junk in the garage in our San Antonio home some time in 1971 and revived it.  At the time I had no allowance and earned just a little bit of money as a lifeguard at the high school pool.  But I bought a roll of black and white film (it was much cheaper to buy and have developed in 1975 than color) and I proceeded to experiment by shooting the only thing that held my interest at the time, my girlfriend, Linda.  

Owing to my non-existent technical knowledge and the deterioration of the lens and the body of the camera, the results of my first foray were less than good and I didn't touch a camera again until years later.  Sometime around 1974 or 1975 when I had been at school for several years I was working at an audio store, part time.  I sold stereo systems (now they are called audio systems).  The owner, manager and the other salespeople were avid photography amateurs.  One day Herb Ganz flipped open a black Halliburton case that cosseted a family of  black Olympus OM-1 camera bodies and lenses, tenderly, in pre-cut cushions of foam.  I was hooked.

Herb helped me select and buy my first of many cameras, the Canon Canonet 17 rangefinder.  A fixed 40mm 1.7 lens on a sleek and hefty camera that took 35mm film.  In the early days that "17" took rolls and rolls of home loader 35mm black and white film.  It was the magic of making my first black and white prints in the Ark co-operative darkroom that led me down the path to my photo-addiction and all that it entails.

It will seem odd to the current generations of up and coming photographers that we were able to accomplish so much so well with mechanical units and no computers or instant preview on backlit screens.  The moment of my first cognizant love of photography camera when I made a photograph of a cute and adventurous girl friend sitting on some concrete stes in one the neighborhoods just south of campus.  She had on her glasses and a cornflower blue Mexican wedding shirt and a baggy pair of short khaki shorts that were quite worn.  She sat with her knees up and her legs slightly apart and her shorts billowed out slightly, revealing her white cotton underwear loosely and barely covering her body.  I shot a photo.  Just one----and I was hooked.

I had reduced her thirsty sexuality and keen sense of playful tease in one inarguably correct image.  It would forever conjure up for me the notion of carefree sex and love in the mid-1970's.  But with time the photo and the memory of the photo is stronger than any later memory of the same woman.  It was at the moment I took the photo that the visual memory imprinted on whichever part of my brain was affected.  NOT upon the revelation of the print.  Not the final art but the initial conception or discovery of the image. The magic moment for me has always been the realization that there was a scene, a tableau, a moment that had reached a sort of distinct ripeness.    I want to freeze "now".  And then savor it (the memory) over time. 

And here's the funny thing.  The photos don't get better or worse.  They are always in my mind just the way they were.  It's almost as though the matrix that constitutes the right scene and the right time is frozen into an unchanging cube of objective reality.  Always my own reality.  And, I find, nothing about that sense of reality is universal.  I find what I find in each image and it's not mirrored in someone else's viewing.  Each person brings his or her own complex reality to the viewing giving the viewer a value commensurate with their own emotional commonalities.

During my years teaching and thru my time in advertising photography existed as a passion, an obsession if you will.  I walked thru the streets of cities all over the world discovering the uniqueness of their citizens' existence and the commonality that binds us.  As long as I operated in that sphere the enchantment was pretty much complete.  And there was a constant and consistent destination for the images I saw, the things I committed to film.  The best of the best would become prints and the prints would get shared in shows, both formal and less so.

What I found and find to be most compelling is the way a portrait can capture that thing that led me to find someone interesting, compelling, attractive, delightful and how much I wanted to preserve just that feeling that is a combination of the subject's quick glance, their turn of the head, their sly smile, their earnest eyes.......

This is the way I originally approached taking pictures when I was always the primary audience.  As I began to go after paying jobs everything started to shift.  

When I photographed primarily for an external audience (an advertising client?)  I felt a loosening of emotional control over the ownership of the image.  In an image not created for my sole enjoyment I feel a distancing from the work as though it squeaked thru without my complete and complicit approval.

I was struck today with the realization that photography has changed for me in almost every conceivable way.  Rather than being a joyous hobby that sucks down every spare dollar, it is a profession that earned me a little over $XX,XXX last month.  Instead of spending days in the darkroom coaxing images onto sensitized photographic paper I spend most days tethered to a computer trying to optimize a mish mash (I was going to reflexively write: "mismatch" ) of pixels into beautiful images.  The overview challenges are the same:  Capture the image and share it on paper.  Or, capture the image and share it on the screen. But everything changes from there.

What sucks about all of this?  There feels like a disconnection between my thought processes and the computer rendering.  Wet photography was more inviting and addictive.  It was a learned skill set that was never exactly reproducible.  Every print really, REALLY was a unique work of art.  Today I spent most of my day processing raw files shot in a UT lab, under existing light, for a technology client.  The unsettling aspect was the ease and the degree to which everything in the frame could be corrected.  The process seemed so mechanical and cold.  Or should I say so binary and cold.  And yet, this is the practice of current photography.

The processes all seem compromised.  We store images on hard drives and Cd's and DVD's and we're not at all sure if we'll be able to read these media in ten years.  The standards, formats and machines will evolove and there is no assurance of backward compatibility.  Now we are learning that the CD's and DVD's may not survive the next ten years so that we can even try to using the next successive generation of readers.  We can make prints with much more control but they may last only ten or fifteen years before the inks start fading away.....eventually to disregard the work on the paper  without a trace.  Like an old Ektachrome slide from the 1950's.

Another grievance is the quickness with which everything happens.  In the old days clients would show us comps and we would bid.  A week later someone would call and tell me I was the successful bidder.  Another week would pass as we rounded up props and talent, locations and film.  Now clients call and ask for bids with only the most ephemeral description of the project.  They want a price immediately and, within the space of a few hours they award the project.  They push to shoot immediately with no thought for pre-production (physical) or a thorough thinking through.  No, everything seems so transient and thin.  Gone are the underpinnings and thoughtful foundations of art.  And whether a photographer admits this or not, they are all in it for the art.  

So how do I make it work again?  How can I be happy doing the work?

I'm thinking these things when I run into John at Chipotle's.  We're both ravenous for burritos.   Ben and Belinda were there too.  We got to talking about how different cultures live and he told a story about a cheese maker in Italy.

The man was 58 years old and all he made was Parmagiano Reggiano cheese.  But he made it better every year. And better than everyone else.  It always won the top awards in all the food shows and the vitally important cheese competition.  Finally, after 20 years the contest officials retired his entry number so that someone else could win.  The point was that as a society we don't value mastering and craftsmanship.  Only instant gratification.  We need to re-value and resell the whole concept of mastery.  Maybe that's what gives meaning to our efforts.  A non-plastic recording of beauty and sensuality.  

But what does this have to do with why I photograph?  Because, in spite of my feelings about the commercial marketplace I still pick up my cameras every day and take pictures that delight me....

(added today)

So, I came across the above in one of my journals and it became the basis for a whole train of thought for me today.   And at the bottom of the process is still the question, "Why take photographs?"  

Looking at all of this some seven years later is interesting.  The cultural switch over to digital imaging is more or less complete.  The retreat from the high production demands of fine print to the less produced but more immediate display on screens is largely in its last phase and the mantra of the last two years (with my voice occasionally included) is that moving images will conquer the still market.  As though it's inevitable and only a matter of time....

And that led me to re-examine my whole premise and my whole interaction and allegiance to all the plastic arts.  And here's what I've found (which in no way is original thinking but in fact is the echo of a pervasive counterstream of philosophy of aesthetics about imaging) :  I've been doing video for  a while and no matter how entrancing I've never had a memory for a scene of video.  When I think about a subject my brain conjures up a still image.  The moving footage doesn't resonate in the same way.  It has power, yes, but no stickiness.  In the same way that movies are transient and what we really remember is the emotion and the dialogue but not the stunning shot.  (although there are a handful of exceptions).  But still images have a singular power to tattoo layers of information right onto some part of the brain.  And they stick there and become symbols for ideas, experiences and emotions.  And even many years later that stickiness in the brain speaks to the power of the single image.

When we look over the history of the last century or even of last week it's not the documentary footage that we remember because our brain is not good at cataloging so many interwoven frames into a composite for good storage.  Our brains crave the single, fully formed and singular image in their cataloging process.  Nothing else comes close.

There's lots of grainy motion picture footage from the Viet Nam war but the images we remember are the still images of the cursory execution of a captured officer taken by Eddie Adams.  We remember Ut's photo of the girl running down a road burned by napalm.  Images from Iraq trump footage from Iraq, in the stores of our memories.  

And so it is also with our personal images.  We might have film of our fathers and mothers but our memories are stabilized, reinforced and preserved by the still images we covet.  And it's more than nostalgia it's brain science.  It's the science of memory and vision.

And so,  I've come full circle and entrusted my wonder and amazement at life to my still camera.  Video is a powerful marketing tool and it works in the "here and now" but still images have a resonance or a repeating "pass along" factor that can't be beat.  If you take a photo of an event that is powerful to you its resonance remains undiminished and this is the true power of photography.  To be able to evoke memories and emotions and context without even needed to re-see the photograph once you've initially experienced it.  And re-experiencing it can be an additive experience as new subsequent learning is leveraged into your subconscious appraisal of the viewing experience.

I long labored under the depressing idea that the art form I had come to love so much was dying.  That we were in the process of writing its obituary.  Only to rediscover that it has a power that other media can't match and for that reason alone it earns it's place in the hierarchy of visual art.  It is the pervasive nowness of video that gives it power.  It's the staying power of still images that gives them their pervasive value.  That's not going away and neither are we.

In the past seven years we've lived thru so much and so many cultural adaptations have been made as a result of our diminishing economic power and our fear of global events, relentlessly presented.  We are all in a funk of post traumatic stress re-order and it colors our perceptions of value and purpose.  But one thing I am sure of and that is we photographers will always want to photograph the things we find special so we can make that indelible tattoo on our own brains of the things we never want to forget.  And that's why this is such a valuable art.  Photography = permanent brain tattoo.

Here's good philosophy for your business. For any business

http://sethgodin.typepad.com/seths_blog/2012/08/the-race-to-the-bottom.html

I don't always agree with Seth Godin but this one is absolutely right on the money.

Below: An unrelated image just for fun...


This image was shot at used book store that no longer exists. It was taken with the first camera I ever bought for myself: A Canon Canonet QL 17. I may trade a lot of gear but I still have that camera from 1975.

8.22.2012

randomized input.

So much cooler than mulch.

I had several meetings downtown today and while I was walking between them I came across some interesting landscaping. Instead of the usual crushed granite or cedar mulch this particular condo project used color glass in their garden beds. It looked very cool. I whipped the Sony Nex 7 up to my eye and shot a few frames to share. When I got back home and looked at the files I realized just how much detail there is a nice, 24 meg file.  A lot. I've been using the 7 as my walking around camera for several weeks now and I've yet to find a real downside to the machine. I even like the kit lens. I think I am the only Sony owner who does.

Oh Deer.

Ben's cross country team is practicing earlier this week.  He has to be at Barton Springs Pool by 6:30 am and since I am his permanently dedicated driver I also had to be there at 6:30. After I dropped him off I came back home to grab a towel for swim practice. My workout at the pool, half way between the house and Barton Springs, doesn't get started until 7 am. When I came back out of the house my front yard was full of deer. Again. Since I had my camera around my neck I pulled it up to my eye and shot a few frames. If we go back into recession it's good to know that we've got a convenient source of protein just outside the front door. Last week there were nine in the front yard.

A relic of yesteryear. Katz's Deli and Momo's.

On my way back from my last meeting to my car I walked by the old Katz's Deli building. For about 20 years Marc Katz ran a 24 hour deli/restaurant that was a "one of a kind" in Austin. Right on West Sixth St.  He also had a night club upstairs. The yellow taxi was a defacto sign. The whole operation was a victim of the recession. 7 and the kit lens. Nice "Sony" color.

I want a truck like this...

I think it would be kinda cool to take photography and video back to their blue collar roots and have an old truck like this one that we drive around from assignment to assignment. I'd have shelves with gear on one side and a work station with a laptop and a big monitor on the other.  We drive into the parking lot at some giant, international client's headquarters, load up a cart and go in to shoot headshots or products.  Then we'd come back out and put the gear in the truck. I'd sit at the workstation and work on the files and we'd deliver them before we left the parking lot. Kind of like an electrician or a plumber.  And we'd get paid like electricians and plumbers as well, big bucks, on the barrelhead. Of course we'd take credit cards, and checks, and cash. I wonder if the tacos are any good...


Finally, someone is wrapping the busses. It's about time.

For decades the buses in Austin have been boring white. No ads, no fun treatments. Now, at least we have some color and pizzazz. Of course, this being Texas, the bus is still 95% empty but now you really can't tell because the wraps make it harder to look inside. I would ride the bus but it's about twice as quick to ride a bike from my place. A governmental official once did the math and calculated that if we took the budget for the Metropolitan Transit Authority we could buy every bus rider a brand new SUV and all the gas they'd ever need. Interesting math. We're about five years from choking to death on downtown traffic but that's what it will eventually take to get Texans and Austinites to come to grips with the need for good public transportation. The Europeans coming for the Formula One (corporate welfare/giveaway) race in November will be shocked when they discover that they'll need a rental car or taxi to go anywhere. Especially to the big race. The above image is a quick snap shot from the 7.

A "daring" take on a cheese Kolache.

I did not have my beta iPhone 5 with me this morning so I shot my pastry with my Nex 7. What a meaningless shot. But it reminds me how good a cheese kolache is when paired with a covering of tiny chocolate bits. The Nex 7 kit lens focuses surprisingly close. I got this one at Whole Food so it must be healthy and organic.  Not quite vegan.

I know this is a crappy post but it's been a long day with lots of time spent doing post production of food images at the computer. I retouched 48 images today. That's a lot. I worked on creating "good head" for beers, nice ice cubes for mixed drinks, real, red tomatos for burgers, sharp and fresh looking sushi and augmented juicy-ness for a one pound pork shank.  And I finished them all off with a quick trip through the structure feature in SnapSeed. Yes. I'll try to do better tomorrow....

Refunds will be going out soon...

Calamari with Jalapeño Slices.


Shooting food is fun. Like doing a puzzle. A puzzle that falls apart after five or ten minutes.

lighting: Elinchrom Monolight with small beauty dish through two 4x4 foot Chimera diffusion (one stop) panels (side by side) on the left side. Elinchrom Monolight in a 2 by 3 foot softbox from the back of the set. Westcott FastFlags reflector panel as a passive fill to the right of the set.

camera: Sony a77 with 85mm f2.8 DT lens. 

Calamari: Devoured by photographer, assistant and art director after shooting.

See a collection of my food shots here: http://www.kirktuck.com/site/Food.html#grid

8.21.2012

OMG. I saw this video at The Online Photographer and it summed up everything I think about smart phones. Really.



Copyright 2012 Adam Sacks.

Staying Flexible. Being successful.

Belinda sorting through Kodachrome Slides.

Life, work, gear, the economy, what you thought you knew...it changes all the time. Photographers have been living through some big changes since 2001 and it's been a painful transition for most of us who've been in the business the longest. Why? Because we got used to doing things in a certain way and the rate of change seemed nearly static for such a long time. Along with digitalization came accelerated change in three or four directions at once. Good clients who refused to learn web design and all things digital just kinda went away. For good. And that was sad because a lot of them really knew their way around print design and pure design. A lot of job categories like corporate event photography shifted more and more to video coverage or in-house documentation and away from a lucrative still photo assignment. A lot of corporate media buys went to the web and web only jobs don't always command the rates (or some of the skills) that print did.

But we've always had only a handful of choices when confronted with the oncoming locomotive of change. We could exit the market. We could try to "niche" the market or we can accept that things are going to constantly change and we have the choice of diving in and learning to glide along the new path. Or sit around on the old tracks and wait to get hit by the train.

There's power in flexibility. I know because my business has gone through an amazing gamut of change over the last ten years. I've gone from travelling several weeks out of the month, doing corporate events in crazy places, to doing more and more local work. I've written five books about photography. I've done a small share of the dreaded workshop circuit. I've changed my tools, my marketing, my attitude and my point of view and my expectations. And the one thing I'm certain of is that I'm not certain about much.

Swimmers can be as wonky about factoids as the palest IT guy can be wonky about software systems. We talk a lot about technique and we read about trends. One big trend in swimming is to put more time and effort into optimizing your kick in freestyle and butterfly.  And there are two kinds of kickers: Good kickers and bad, inefficient kickers.

The thing that separates the two types? Ankle flexibility, lower back flexibility and overall flexibility.  A swimmer with flexible ankles gets power from both his downkick and his upkick.  A less flexible swimmer uses more energy and more oxygen to go a lot slower.  The slow swimmer/kicker is fighting his own inflexibility.  And you could see it in the underwater shots at the Olympics.  Those amazing dolphin kicks of the walls. You could see Michael Phelp's shoulder flexibility as he stretched out his arms on the starting blocks.  The new mantra for aging swimmers? More yoga.

Lately I've been stressing to my audience, here at the VSL, that we get a lot of misinformation from the photo forums scattered across the web, especially when it comes to the profession of photography. People tend to parrot the wisdom they've heard from a generation of stars who made their names and their careers in the days before digital. The days of slow change. But it's old information. It's based on a time before so many twists and turns. It's a map from the days before we built the new roads.  And it makes me angry to read pronouncements about "the way" professionals do just about anything. As though there is a "best practices" manual for creativity...

Here's my advice for the kinderdigi who read the forums to learn what they can. Read the technical stuff, the nuts and bolts of actually shooting and then try it out for yourself. Prove the concept before you blindly accept it.  But understand that a lot of old pros have tons of great technical information about lighting, etc. that will be very, very valuable for you. You'll have to adapt it to your vision and your way of seeing the world in front of your camera.  But stop short of blindly taking advice about how we (used to) bill, buy gear, market, value work, etc. unless you carefully vet the information and test it in your own markets.

Just because someone coasted into the middle of the decade on pure momentum doesn't mean that they have the magic sauce going forward.  No one really knows.  We know that you have to market but we're not sure how.  We know that you need to keep growing your style but unless you're busy inventing one you have no idea what will be next.

I remember sitting at a professional association meeting just six years ago. I suggested that commercial and advertising (not retail) photographers accept credit cards (the second hardest thing in professional photography is to get paid in a reasonable amount of time) and the old guard snickered and told the crowd that real professionals would never do that and real clients would never pay that way. I had been demanding payment from Dell and Motorola via credit card since the late 1990's....  Now it's becoming common practice.  Had I listened to advice like that in the 1990's I would have spent another decade waiting those 30, 60, 90 days for payment from Fortune 100 companies and then hearing, "You'll have to start the billing process over again, we lost your paperwork..."

It's up to every generation of photographers to create their own path. I can only suggest that you start with our best practices and build on them because we can't see things from the same point of view that your generation has. Use the stuff that works for you but be ready to re-invent new pathways to success. It's really all about staying flexible. Now, if only there was Yoga for Photo Businesses....

Here are the rules: There are no rules.

My advice to my generation and other who've started to become inflexible. Stretch like hell.  Take risks. Try new stuff. Don't rely on old wisdom. And never give up. If you're not having fun you need to make it fun or find something you like doing better.

Make the process of re-invention your mantra and never say, "the traditional way to...."




8.19.2012

Buying habits are different for amateurs and professionals? Total bullshit.

One of the wealthiest men in my circle of friends is so thrifty that he only allows himself to go out and buy coffee at a coffee shop one day a week. A bunch of us meet to socialize and the lure of the social network outweighs his aversion to spending any money whatsoever.  When he joins us he gets a medium sized coffee. He has an affinity card (free for the sign up) at the coffee house and it buys him a refill for free. When we're all getting ready to leave he gets his refill. This is not to drink on the way home. He explained it to me once. He puts the cup of coffee in the refrigerator at his house and then, the next morning he microwaves his free refill and enjoys his "free" cup of coffee.

If he were a photographer he would buy one camera and one camera only.  That camera would be so carefully researched it would make Phd. candidates flinch. He would use it till the leatherette peeled off, the screen darkened, and the buttons were no longer usable. And, yes, he would maximize his initial investment until it was no longer possible to use the camera.

And then I have friends who have modest jobs but they spend their money with pleasure. They take vacations and splurge on fun stuff. They have hobbies and they buy books instead of ordering everything for free at the library.  They'll buy another cup of (fresh) coffee the next day.  They enjoy the things that spending money can buy them. 

If they were photographers they'd change gear when they saw real advantages from new product introductions.  Things that would make their jobs easier or, the files better. They wouldn't be focused on the gear, especially, but they would be cognizant of how innovation could bring them pleasure.  

Finally I have a group of friends who have to have the best of everything. If they vacation they do it in St. Moritz instead of Durango. They drive just the right car, own just the right automatic watch and eat in the restaurants of the minute.

If they were photographers they'd be lining up to pre-order the best of everything.  The newest Leica M10, the Fuji X1 Pro type 2 and whatever cool Canon or Nikon body was "of the moment."  And just as they have a Range Rover to drive to workout and an M6 to drive to the office they would have the "walkabout" camera system (Nex or M4:3) as well as the full bore, big dog system. If they were really into photography they'd also have the cool medium format system of the day as well.

But these are not photographer specific types, these are people types and they exist on some inexact curve from thriftiest to most indulgent.  The profession of photography is made up of all kinds of people.  There is no one successful type that dominates our industry.  There is no single set of buying habits that signals the highest probability of success.

One professional photographer I know here in town is so cheap he's probably still using the Nikon D1x he bought when he first started to dip his toes into digital photography.  He does okay in business.  There's another professional photographer who always has the latest of everything and the best. He's into medium format for his work, and the latest Canon, with all the lenses relevant to his business, and he dabbles in smaller camera systems as well.  Hell, he's even into film Leicas and Hasselblads (it's not me, honest) but even though he outspends the first photographer by a wide, wide margin when it comes to gear he is also at the top of his game and is the busiest and highest paid photographer in our affluent market. As a percentage of income his gear acquisitions are not out of line with anyone else's.  He just has more to spend.  It's like the tax argument with Mitt Romney:  He's only paying 13% but he's paying more in sheer volume than the other 99%.

Lately, when I read a forum response about my own "reckless spending" and fickle buying  nature, when it comes to equipment, some self proclaimed "old sage" will chime in and mention that "the real professional photographers would never rashly buy equipment." As if to dismiss my professional relevance and tenure with his specious pronouncement.  He always goes on to say, "They buy the best stuff out there and use it for a long, long time."  This tells me that the poster has no sample group of photographers large enough to make any kind of statistically relevant observation of fact, and also that he may live in a severely depressed market where every family and business must make due with what's at hand instead of upgrading.

There is no statistically sound basis for understanding the spending models of different working photographers. There are some with huge trust funds who can buy whatever they want.  Some are optimistic about their chances of success and so are willing to take risks to buy the ever evolving tools they see as necessary.  Some are aging out of the profession and are reticent to buy stuff that won't give them some sort of quick and guaranteed return.  Some feel trapped in the profession and are looking for a way out.  To them the easy money is gone and it doesn't make sense to throw good money after bad.

Gear has gotten cheap for some photographers. You can buy so many really great cameras for under $2,000 dollars.  Lenses hold their relative value which means changing camera systems isn't so onerous. Former president Reagan re-wrote the tax laws so professionals can write off, in the year of purchase, large amounts of equipment (ACRS). Some states have sales tax breaks for gear that you use in the creation of images for resale.  The old, film age accounting rules no longer apply.  The adherence to the old rules might actually be a hinderance for creative workers who use tools to their maximum effect and then evolve into the next tool. There is an advantage to being the first adopter of a trend or style... Who could have guessed that video in still cameras would become so good so soon? If you shoot a lot of video upgrading to a camera system with EVF's might make all the economic sense in the world. If you got a travel assignment with no budgets for assistants you might consider dragging around a huge roller full of big, heavy Nikon professional stuff but, if the subject matter allows it, you might also find it a smart investment (even for one extended job) to buy a much smaller and lighter micro four thirds system (Olympus OMD?  Sony Nex?) and save your shoulders, back and luggage overage charges. For most applications the files may be just right.

The logic that a photographer buys and holds is a logic based on a time when most equipment was carried around by assistants, used with lots of lights and didn't change much from year to year.  That logic is upside down now. Absolutely upside down. We're almost at the point where it makes more sense to buy and use your gear for the big job at hand, sell it and then choose different gear for the next, different style job. Matching your gear to the project.  Or to rent specialty gear as needed and keep personal systems small and cheap enough so that you can turn direction in heartbeat.

When  someone tells you, "That's the way professional photographers do it." Take their statement with a big grain of salt because every professional is different and follows their own patterns of acquisition for pleasure and for business. I can pretty much tell you this, the photographer who rarely changes equipment has either lost their pleasure for the business or is so involved in what they shoot that any upgrade is just meaningless.  In the first camp are the gruff old cusses who wear the khaki vests and talk about "how we used to do it in the old days."  The second camp is filled (sparsely) with artists who found their tools and can't imagine using anything else.  Then there's this giant Bell Curve in the middle. And for the reading impaired........"That's just my personal opinion."

I might tell you (out of generational spite) that no professional would ever use the LCD screen of a camera to compose and shoot with. That an OVF or EVF was mandatory "pro gear." But I would be wrong and at a disadvantage because of my reticence to use a tool in the way that thousands of younger photographers (and their clients) are comfortable with every day. When reading the forums be sure to put your bullshit detector on high. Not everything you read on the web came straight from the keyboard of an infallible genius.....































Added today (August 20th): Think that pro gear is what you really need to do great work?
Read what Michael Reichman found out: http://www.luminous-landscape.com/reviews/kidding.shtml

I'm having fun throwing galleries together on 500px

Untitled by Kirk Tuck (kirktuck) on 500px.com
Untitled by Kirk Tuck

I've been using 500px as a service to build custom web galleries for various clients.  I can put together a gallery in a short time and share it with customers in certain market segments. When they go to the link they see the gallery.  I can also send them to the overall page.  Then they can see all the galleries I've created.

The more avenues to a client one can create the more roads lead back to you.

http://kirktuck.500px.com/#/0

So people have "suggested" that I update my regular website. I'll get around to it. But I'd rather have fun creating lots of little websites all over the place and share specific stuff with specific people.  Next up I'm experimenting with website building on Wix.com.


8.18.2012

I took a chance and cleaned the mirror on my Sony a77.

This photo has nothing to do with this particular blog post. I shot it to illustrate something for the first book I wrote and I liked it. I think I shot it with a Canon G10 and a Canon flash on a cable.

I saw some dust spots on some of the photos I took for my client yesterday so I took a loupe and went looking for dust on the mirror and sensor of my Sony a77.  I didn't find any on the sensor but I did see five or six bits of intractable dust on the front surface of the mirror. I grabbed some Windex and an old toothbrush and..... NO WAIT! I grabbed a can of compressed air and a Sensor Brush (and followed the instructions sent by a reader of the blog).  I blew the brush with the compressed air to remove dust on both sides.  Apparently this also imparts a positive charge to the bristles that helps lift dust off. I did a wipe from top to bottom on one side (left/right, not back/front), flipped the brush over and then did the same to the adjacent half of the mirror.

Being fearful of destroying my mirror I shot test frames and blew them up on the monitor.  Dust is gone and no ill effects followed on.  WooHoo! I did it.

blog note: Comments are off for a while. 

Seafood day. Shooting just for fun.


Somedays you're just hanging around the house and it dawns on you that you have some salmon in the fridge and a nice red piece of fabric and maybe you should make a sesame crusted fish dish and photograph it just for fun. You know, just to see if you still know how to light something and use the old camera? So you build a big wall of light to the right of the frame out of some 4x8 foot diffusion panels and pop a few big Profoto flashes into the layers of diffusion so the light glows through and onto your set. And you do it with a vintage Fuji S3 or S5 because you love the way that camera handled the highlights.  Nikon 60mm macro lens.


Other days you're hanging out with your favorite chef and he says, "I think I'm gonna make some scallops." And you're very delighted because you know that he's going to make a plate for you as well so you decide you might want to photograph them because you know that, unlike the wannabe chefs on Hell's Kitchen that your guy is going to absolutely nail those scallops to perfection so you head out to the car and grab a few diffusion panels.  You know, the pop up kind that are about 4 feet by 6 feet and you build a quick set and pop a couple of flashes through the diffusion across the plates and then you add a couple of white panels to the other side for some fill but when you woke up that morning you decided that you're usual fill just wasn't going to be enough for today so you borrow a couple of small mirrors from around the house and added those to the white reflectors on the left to get a little gleam from the scallop on the front left and then you went back out to your car to get the tripod you always keep in there for just this kind of stuff and then you bang it all out a couple of minutes after your chef friend plates all the stuff for everyone and then you hang it up, grab a fork and finally get your priorities straight.

And later, as you're finishing off the impromptu repast with a small, chilly glass of Moscato d' Asti you realize that you've melded two of your big passions together and shared in both directions and it feels really cool.  And you did it because it was fun and you wanted to remember the kind of scallop chef-ery that brings tears to your eyes because it tastes so good and you don't even care that you should have used a little oil on the sides of the scallops to get that classic glisten. Or you tell yourself that the glisten is a cliché and you didn't want it in the first place cause you don't like oily scallops....



Ahhh. The Group Shot. Here's one take.


I recently had the assignment of photographing all of the doctors in an oral surgery practice in one group shot.  They wanted a skyline of Austin in the background but they wanted the emphasis to be on the doctors.  The skyline should not compete. We scheduled a late afternoon shoot at the Long Center which is just across the Lady Bird Lake from downtown proper.

I set up the shot so that the doctors were in open shade (the shade cast by a building or natural object but in which the sky is open above...).  It was a beautiful day and the sunset was great. The scene behind the doctors is the view to the east.  I used one big light to bring up the exposure on the doctors to match the ambient lighting.

I brought an Elinchrom Ranger AS RX pack and put all the power into one head, modified with a 42 inch Varistar umbrella box. I put the box as far back as I could in order to get an even spread of light all the way across the group.  I also tried to stay away from using a wide angle lens to prevent the heads of the people on the ends of the group from being distorted.

The shot was done with a Canon 5Dmk2. Lost to the web is the amazing amount of detail in the image. The client's marketing team blew the image up to four by six feet and it was pretty impressive.  One doctor shoed up in bright track shoes but we were able to retouch them into dress shoes.

Groups can be difficult. Open shade and powerful flashes are always your friend.